01Primary CTA Button (Ember Pill)
The single orange button on the page — reserved for the main conversion action.Filled #f67748 background, white text, UniversalSans 17px weight 600, line-height 1, border-radius 999px (full pill), padding 12px 24px. Appears at most once above the fold. The only color-saturated button on the page.
02Dark CTA Button (Charcoal Pill)
Secondary high-emphasis action, typically 'Start for free'.Filled #2d2f34 (or #3f434a) background, white text, UniversalSans 17px weight 600, border-radius 999px, padding 12px 20px. Used in the header nav for the highest-intent action.
03Outlined Pill Button
Medium-emphasis action — Book demo, secondary nav actions.Transparent background, 2px solid #2d2f34 border, #2d2f34 text, UniversalSans 15–17px weight 500–600, border-radius 999px, padding 10px 20px.
04Ghost Text Button
Low-emphasis inline action — nav items, sub-actions inside cards.Transparent background, no border, #3f434a text, UniversalSans 14–15px weight 500, padding 4px 8px. Minimal padding signals 'I am a label, not a control'.
05Square Ghost Button
Compact UI control — close buttons, icon toggles, inline editors.Transparent background, #2d2f34 text, border-radius 8px, padding 0px 8px. The 8px radius is the sharpest button radius in the system — used only for tiny inline controls.
06Dust Tag Chip
Feature highlight tags and category labels — the most-repeated component on the page.#f9efe4 background, #3f434a text, UniversalSans 13–15px weight 500, border-radius 9999px, padding 8px 16px. Always pill-shaped, always warm. Used in rows of 3–4 to label a section's sub-topics.
07Status Pill (Verified / Self-maintained)
Trust and maintenance indicators inside product screenshots.Tag Violet (#4b51c3) or Verification Green (#479a53) text on white, paired with a small filled icon. UniversalSans 13px weight 500. Sits inline above content titles.
08Cream Feature Card
Primary marketing card — 3-column feature grid items, testimonial cards.#fdf9f4 or #f9efe4 background, border-radius 32px, padding 48px top / 32px bottom / 24px sides, no shadow. The 32px radius is Slite's signature — generous but not pillow-soft. Optionally bordered with a 2px #f67748 ember stroke to denote 'selected' or 'highlighted' cards.
09White Product Card
Product screenshot containers and tooltips stacked on the cream canvas.#ffffff background, border-radius 12px, box-shadow 0 1px 3px rgba(0,0,0,0.1) + 0 2px 6px rgba(0,0,0,0.05) + 0 4px 12px rgba(0,0,0,0.01). The three-layer shadow is the only place Slite uses depth — the rest of the page stays flat.
10Compact UI Card
Inline product UI mock elements — sidebar items, list rows, agent chips.#fdfdfd (near-white) background, border-radius 16px, padding 12px 16px, no shadow. The tighter 16px radius signals 'I am a UI element inside a product mock, not a marketing card'.
11Ember Testimonial Card
Featured customer quote — the only orange-filled card.#f67748 background, white text, border-radius 16px, padding 32px. Used at most once per page as the visual punctuation between sections of cream cards.
12Logo Trust Bar
Social proof — '3,000+ companies trust Slite' row.Horizontal row of monochrome black customer logos (Doodle, Lush, Frontify, Karbon, Visma, Omnisend) on the cream canvas, with a small 13px caption beneath each ('Migrated from Notion'). Logos are rendered at a single visual weight and aligned to a shared baseline.
13Scribble Annotation
Hand-drawn circle or underline around a key word in a headline.1.5–2px solid #f67748 stroke, no fill, slightly imperfect oval shape (roughened path), placed behind or around a single word ('Verified'). The visual signature that makes headlines feel hand-edited rather than rendered.
14Underline Link
Inline text link inside paragraphs.#3f434a text, no underline by default, 1px underline on hover with a #f67748 ember accent color. The hover color is the only place the ember orange appears in text.
15Hero Product Frame
Large product screenshot shown below the headline.A White Product Card containing a product mockup — sidebar navigation, breadcrumb, content area. Framed by the canvas and dropped onto the page with a subtle offset (rotation 0–1deg optional). Always 12px radius, always #ffffff, always with the three-layer shadow.