01Primary CTA — Ember Button
The single filled action on any screen (Pre-order, Buy).Background #f45500, white text at 16px GT-Flexa 400, 20px radius, horizontal padding 16px, vertical padding 1px (sits visually low and wide). Always wrapped in the 30px rgba(245,86,0,0.6) outer glow. The thin vertical padding is intentional — the button reads as a glowing bar, not a pill.
02Secondary CTA — White Ghost Button
Companion to the Ember button when two actions sit side by side.Transparent background, 1px #ffffff border at 20px radius, white text. Mirrors the primary CTA's dimensions but carries a softer 30px rgba(255,255,255,0.3) glow — like the orange button's monochrome echo.
03Lavender Outlined Action
Tertiary or nav-level action (e.g. About, Updates in the header).1px #9e9eff border, 20px radius, lavender text. Functions as a quiet link-button — never used for purchase. The violet border separates navigation actions from the orange commerce action.
04Inline Lavender Link
Anchor text inside paragraphs or feature captions.Color #9e9eff, no underline by default, GT-Flexa 400 16px. The only inline accent in the type system — it carries affordance without weight.
05Video / Media Card
Hero film or product video frame.Charcoal (#202020) background matching the canvas, 20px radius, 1px #9d9d9d or #ffffff border, contains a centered product render with a floating 20px-radius Play pill button in the lower third. No shadow — the border is the edge.
06Feature Card
2×2 or 3×2 grid cell in the Key Features section.Charcoal canvas (no surface lift), 20px radius, 1px #9d9d9d border, 24px internal padding, top half is a square product detail photograph with no internal padding (bleeds to the card edge, clipped by the 20px radius), bottom half holds a two-line caption in Tobias-light 32px (-1.5px tracking) or GT-Flexa 24px 400.
07Hero Headline Block
Opening product announcement that fills the first scroll.GT-Flexa weight 200, 68–86px, line-height 1.0–1.06, color #ffffff. No text-align override needed — left-aligned by default, tracking normal, line-height tight enough that multi-line headlines stack into a single column of light. Sits directly below the video card with a 48px gap.
08Section Header (Tobias Voice)
Delineates major sections (e.g. KEY FEATURES).Tobias-light 400 at 42px, letter-spacing -0.062em (-2.6px), all caps in the visual system, color #ffffff. Provides an architectural label that contrasts with the weight-200 GT-Flexa body headlines.
09Editorial Paragraph
Body copy under hero or in product descriptions.Times 400 16px, line-height 1.2, color #ffffff. Serif body on dark background — a deliberate humanist counterpoint to the geometric display fonts. Never grows past 16px; rarity is the point.
10Top Navigation Bar
Persistent header across all pages.Transparent over the charcoal canvas, no background fill, no border. Left: brand mark '● Electronic Materials Office®' in white with a small orange dot prefix. Right: two ghost links (About, Updates) in #9e9eff + 1px border, then the Ember CTA. Vertical padding ~24px, sits flush to the viewport edges with internal page padding.
11Footer
Closing block of the page.128px top margin from the last content block, charcoal background, Tobias-light wordmark or GT-Flexa 200 at 68px as a closing statement. No card surfaces, no borders — the footer is defined by the gap above it.
12Play Overlay Button
Centered trigger over video frames.White fill, #000000 text reading 'Play film', 20px radius, ~16px horizontal padding. The only white-filled button in the system — functions as the inverse of the Ember CTA.